For more than sixty years (60), the company Toele has become a reputable name on the Overtoom in Amsterdam. Mr Antonius Toele commenced an initiative work on the Overtoom with the sale of broadloom carpets, curtains and pillows. Starting from their early childhood days, Toele’s sons Toon and Fons indicated interest and directed their attention towards the store. From procurements to carpet laying, to sewing stair runners and also helping and advising clients, they have engaged actively in all of these sale aspects.
Since 1995 Toon Toele who has been instrumental to the operation of the store has introduced a unique and exceptional vision as well as a variety of collections for its enhancement. Broadloom carpets and the simple fabric curtains for egress doors became things of the past. The carpet rolls in the store gave way to Persian rugs, hand knotted and naturally colored; the most beautiful Kelim’s and Gabbeh’s from Iran, Afghanistan and India. Not only new but also few years old Kelim’s are among the collection. Also the fabric collection got a brand new look and new brands were attracted.